I decided to do a landscape view over a portrait view mainly due to the image I used, that being the man and women running. Because they are on the right side of the page a lot of empty space exists on the left, which is perfect for putting the information in. The Title is in a rectangle at the top that leads off the page and has a triangle at the end. The body type is in a single white box with 80% opacity.

Considering that the charity event is for child cancer, I thought this image would be best because it invokes a close relationship between the man and the women (like a mother and father for instance). Parents seem to be the optimal target for this ad.

The Go for the Gold Run is in Lucida Bright DemiBold while the rest of the fonts are a mix of Helvetica and Helvetica Bold.