• Project Overview: For this project, we had to design a flier for a concert using already supplied text and images. Considering that the concert is classical music based, I decided to use a script font to make it feel more “classical”. The two boxes that contain text are edged aligned with the empty whitespace being left for the image of the beach chair (the only thing on the image that really draws your attention).
  • Message/Audience: Considering that the band in particular is a mix of both modern music and classical music, I choose a noticeable and elegant script font as well as a clean, modern san serif font to appeal to both those groups. Beyond that, their is no clear audience as the concert is open to everyone of all ages.
  • Things I learned: I learned that if you are printing in grayscale, it is best to make the image as light as possible (it seems that the image always darkens by about 10 points whenever its printed).
  • Fonts: The fonts I used were Norman and Helvetica Neue