• For this project, we had to do a branding a a fake company (Logo, Business Card, Letterhead, Envelope, and T-shirt). The company I created was called Lorem Ipsum freelance design. The logo contains a geometric shape of an LI right next to the slab serif name of the company. The images also use a tri pattern of the logo colors as a sort of banner for much of the backgrounds.
  • The name Lorem Ipsum is a graphic design pun. Lorem Ipsum is the word for the generic text that is used to fill in a document before you have any real content. It is generally a bunch of gibberish as you can see by the front of the t-shirt. Because this is a joke for only a particular group of people, I mainly choose it to kind of grab the attention of design studios when I eventually do seek employment with them. Humor can go a long way.
  • I had actually never designed an envelope before, so I had to look up proper dimensions and layout designs for them and create mine on the spot. I think it turned out well enough.
  • The colors I used were Teal, Yellow, and Orange
  • The font I used was Typoslabserif-light
  • I did not do any sketching, but here is the rough draft for my log