Project Overview: For this project, we had to design a small branding (just a logo, business card, and letterhead) for a fictional company. The company I created is a southern style bar and grill called Southern Gentlemen. The logo had to have multiple versions, including a black and white as well as a reverse image.

Message/Audience: I wanted to create a simple and clean design for a fictional high end restaurant. The logo is made entirely of whitespace on a single, uniform color. I also wanted the project to stand out among the crowd, so I made the business card and letterhead vertical as opposed to horizontal.

Things I learned: I didn’t learn anything new in particular this time. I’ve done some branding work before.

Color Scheme: The entire brand uses one color, a form of dark blue

Fonts: The font I used Open Sans