Here we have three different formats of the same advertisement. The first is a flyer that contains the same information as the pull-up banner. The background is a blurred image of the same building shot used throughout the project and a cutout of one of the faculty members. The top has the same simplified logo as the rest of the project as well as the text from the logo enlarged as a header.
The second and third are the same ad with the apply call to action with the only difference being sizing difference for separate social media accounts. The second is Facebook and the third is Twitter, the primary social media accounts for the college.
The fonts used for the ads are Helvetica Neue and Typo College. Three colors were used for the ads; blue #457399, blue #1C3E72, and gray #939598. The ads is the property of Wesley College.